Do Nothing for Nature – Rewilding Sweden

Rewilding Sweden is a foundation restoring balance in nature through both active, targeted interventions and passive rewilding—stepping back to let ecosystems recover naturally.

In an oversaturated sustainability space and a climate-fatigued audience, the challenge was to be heard in a world constantly telling people to “do more.”

The solution was the campaign Do Nothing for Nature.

By flipping the narrative, it captures the essence of rewilding: sometimes the most powerful action is to step aside and let nature regenerate on its own.