The Sunsilk Humidex – Sunsilk

Brief: Make Sunsilk Wondermist the hottest haircare product to own this season.

Come up with one big brand idea that can make this true, and show how it could live in her world, from social and content to experiences, collabs or anything else you imagine.

Art Director: Alice Sävman & Martha Falkenberg Copywriter: Alice Maddock