The Sunsilk Humidex – Sunsilk

Brief: Make Sunsilk Wondermist the hottest haircare product to own this season.

Come up with one big brand idea that can make this true, and show how it could live in her world, from social and content to experiences, collabs or anything else you imagine.

Art Director: Alice Sävman & Martha Falkenberg Copywriter: Alice Maddock

During the campaign, consumers were invited to a dedicated landing page where they could unlock their personal Wondermist price. By granting location access, real-time humidity data from their exact location was used to calculate a unique price.

The more humid your location, the cheaper your Wondermist!

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And to spread the word, we showed up where any other weather index would—from our own weather app plugin to physical appearances in the real world.

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On social media, we worked with influencers in high-humidity regions, making sure Wondermist was shown where it was needed most.